Meet Jonathan

I’m Jonathan Campbell - founder of After Straight, co-founder of Bumlicious, and a proud father of two daughters.
At 39, after a long and loving marriage, I came out.
From the outside, my life looked settled - family, work, responsibility, stability - but internally I had realised over the years that I was living only part of the truth. Like many men in this position, I had learned how to function, succeed, and care for others while quietly setting myself aside.
Coming out didn’t simplify my life. It made it more honest and more complex. It reshaped how I saw myself, how I related to my children and extended family, and how I understood responsibility, masculinity, and connection.

A life shaped by forward movement and responsibility

I’m originally from Australia and, over the years, I’ve lived and worked across Sydney, New York, London, Zurich, and Hong Kong. Those moves taught me how to adapt, how to belong in unfamiliar environments, and how identity often shifts long before we give it language.
Before this chapter of my life, I spent years working in high-performance professional environments, including global finance and later as an entrepreneur.
Those worlds taught me discipline, ambition, and resilience, but they also showed me how easily men learn to override their bodies, postpone truth, and measure their worth through output.
That experience deeply informs how I work now, particularly with men who are used to being competent, driven, and privately exhausted.
For the past several years, I’ve been building a medical software company. That work keeps me grounded in long-term thinking, responsibility, and real-world consequence a a counterweight to abstraction or ideology, and a reminder that clarity has to translate into action.
Today, I divide my time between Europe and the United States, which continues to shape how I think about home, belonging, and the many ways a life can be structured without losing its centre.

Why After Straight exists

When I was going through my own transition, I was struck by how few spaces existed for men like me.
Men who had built families. Men who had loved deeply and taken responsibility seriously. Men who weren’t looking to escape their lives, but could no longer live dishonestly within them.
Much of the support that did exist felt either clinical, overly prescriptive, or disconnected from the realities of adult life.
I wanted something calmer, more grounded, and more respectful of complexity. After Straight grew from that absence.

How I work now

Alongside lived experience, I completed formal training in Lifestyle & Wellness Coaching through Harvard Medical School Executive Education. That training gave structure and rigour to what I had already lived: how people change sustainably, how nervous systems respond to stress and shame, and how clarity often emerges when urgency is removed.
I also care deeply about the relationships that existed before I came out. My relationship with my former wife is one I value enormously -
- not because it was simple, but because it has been built with intention, love, respect, and ongoing effort.
We continue to co-parent closely, and my daughters live with me for half of each month. That experience has shaped how I think about responsibility, repair, and what it means to move forward without abandoning the people you love.
Today, I’m in a stable, loving same-sex relationship while continuing to prioritise my role as a father and the relationships that matter most to me.
I work with men who want to align their truth with their lives - without dismantling everything they’ve built, and without being pushed into identities or decisions before they’re ready.
If parts of my story resonate with you, you don’t have to navigate what comes next alone. We can begin with a quiet, confidential conversation to explore whether working together feels right.
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